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Monday, 23 May 2011

Edinburgh Capitals aim for Elite League ice hockey with new sponsor

Despite a torrid season and many promises from the Edinburgh Capitals (Edinburgh's ice hockey team, based at Murrayfield), none of which were forthcoming, there is hope for next season and currently it does look as if the Caps will be playing in the Elite league once again.

However, as I said, last seasons promises were not forthcoming so I am not holding my breath this time.

As usual news from the club has been quiet.

In fact, just two news stories of any substance.

The first being the welcome return of Keith Butland, who will once again head up PR and Communications.  I really hope this includes the website, although I've offered to Scott Neil that a friend of mine is happy to re-design the website at no cost, I never got a reply.  Perhaps I will contact Keith.

The second story, announced yesterday was that the Edinburgh Capitals have agreed terms for a brand new sponsorship deal with Crest SportsGroup.

From the Caps website:

The Crest SportsGroup LLP is a consulting and investment firm operating in the professional sports industry, focusing on the business side of professional sports.

Kai Isaksen, Crest SportsGroup, said, "Crest SportsGroup see great potential for ice hockey in Edinburgh in general, and Edinburgh Capitals in particular, and we are happy to get involved. In addition to financial value, we bring a large network of contacts and extensive experience, and we aim to use this to help Capitals develop further as a club."

Craig Henderson, Crest SportsGroup UK Senior Partner, commented, "We are impressed by what Mr. Neil has built over these years, and look forward to working with him to develop the Capitals brand even further. We hope to use our involvement to develop new methodology and concepts for sponsorship in ice hockey.

"We are confident the problems experienced by the Capitals last season are now sorted and we look forward to a good season for the Capitals in the Elite League. By signing up for a sponsorship agreement this early, we hope to contribute to bringing back the enthusiasm surrounding the club, from sponsors and fans. This is the time to stand up for the club we support, and we hope many will join us in making firm commitments to the club."

Edinburgh Capitals General Manager, Scott Neil, said, "I am delighted to have secured sponsorship and professional assitance and advice from Crest SportsGroup and view this relationship as a vital mechanism in developing the club in order to compete long term. We have already discussed many interesting avenues that may take time to deliver but certainly have exciting potential for the team to become a top competitor in the Elite League."

This does sound great news, but nowhere does it say whether this is the clubs main sponsor for next season, or whether this is just a secondary sponsor.

When will the club start sending out season ticket requests?

I do with that Scott Neil would learn to use the media and website better for communication, rumours wouldn't happen as much if he did.

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