I'm actually not sure its something to be proud of Cadburys and ASDA PR people, I think its crap!
Technically its still Christmas, tomorrow is Hogmanay and yes it is still 2009.
Do you remember when Easter eggs were sold at Easter?
ASDA and Cadburys need to learn that the consumer does get sick of these stunts.
I for one will be very fed up of seeing easter eggs advertised on Edinburgh buses for the next four months and definitely sick of seeing them piled up at the tills at ASDA.