Recently ASDA were advertising Kenco coffee on their bags for life, specifically highlighting the Kenco coffee eco refill bags, supposedly saving the environment.
When ASDA have these Kenco eco refill bags in stock they work out more expensive to purchase than the jar next to it, that doesn't make sense!
Yes, seriously. The prices were a jar with 300g of coffee for £3 or a 150g eco refill bag for £2.50.
However, during the promotion period my local ASDA at Leith, Edinburgh never had the shelf space for more than 3 of the eco refill bags so there were never any on the shelf which begs the question, was the advertising campaign really honest?
Certainly in my eyes the campaign was a major flop.
ASDA at Leith needs to sort itself out and get the right stock on it's shelves, on too many days there are empty shelves around the store. With a new Tesco on Duke Street and Morrison's only a bus ride away ASDA needs to stop complacency setting in.
Kenco needs to evaluate the pricing (as does ASDA) of a jar of coffee versus the eco refill bag, shoppers are watching the pennies even more currently so won't be impressed with these promotion shams.
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