As some of my readers know, my partner Roger and I will be holding our Civil Partnership next January.
This has led me into every card and stationery shop wherever I go.
I've been surprised how many companies have embraced not just the wedding market but also the civil partnership market too.
And when gay marriage becomes law, the whole wedding marketing scene will become so much easier.
However, Clinton Cards have not embraced the Civil Partnership aspect at all.
I popped into their branches on Princes Street and in Ocean Terminal and was somewhat shocked to see the photo below.
|The advertising banner in the wedding section|
Its a sad day when a major chain cannot admit the world has moved on.
I asked staff in both branches why they didn't have any Civil Partnership products or stationery.
The staff at the Princes Street branch giggled and said what's a Civil Partnership.
The staff at the Ocean Terminal branch said they sometimes do but only a few items.
So my question to the
Is the decision to not market products aimed at couples about to have a Civil Partnership based on homophobia or just plain laziness?
Either way Clinton Cards you need to change your marketing team.
So, now comes the time for you to help, will you now join me and contact Clinton Cards and ask them (a) why do they not stock any cards, stationery or products for Civil Partnerships and (b) was this a pro-active or homophobic decision or just an oversight and plain laziness?
When I checked out the website to confirm the contact details and to see the board members I also searched on there in the wedding section for Civil Partnership products and got this message;
Search Results for civil partnershipHowever, if you search for gay cards you get a selection of just 30 items mostly semi naked men, if you search for Civil Partnership in the general categories you get a pathetic 3 items.
We're sorry but there are no matching results for your search this time.
Please select a new search and try again...
So, if you are happy to ask the two questions I posed above the online enquiry form can be found here or you can do it the old fashioned way by writing to Customer Services (Website), Clinton Cards, The Crystal Building, Langston Road, Loughton, Essex IG10 3TH.
Let us see if we can achieve a success story and change the mind of the Board of Clinton Cards.